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Professional Practice

Personal Goodwill (Martin Ice Cream) at Practice Sale

At sale, allocate purchase price to professional's PERSONAL goodwill (patient/client relationships) — capital gain, one level of tax.

Overview

Martin Ice Cream v. Commissioner (1998) established that personal goodwill — customer/patient/client relationships attributable to individual, not entity — can be sold separately by the professional. In a C-corp sale, this avoids double tax (only capital gain to seller). In S-corp/PLLC sales, this may qualify for §1202 QSBS treatment if C-corp restructured 5+ yrs prior. Requires no non-compete or employment agreement forcing goodwill to be entity-owned. Get valuation supporting personal-goodwill allocation (patient stickiness, referral networks).

Best fit
Retiring solo/small-group professionalsPractice-sale attorneys/CPAsLong-tenured practitioners with loyal patient base
Estimated impact
20–37 point tax rate reduction on portion of sale

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